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  1. Mobile Advertising Measurement: Winning the Long Game

    These strategies each play a distinct and important role. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition.

  2. Pre-PPC Strategies For Launching a New Product

    Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to launch. But in order to use PPC to ask and answer questions about...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Aligning your content and optimization strategies is a key priority for modern-day marketer. With a growing list of analyst admirers from the likes of Forrester, Gartner, and more recently Rebecca Lieb from Altimeter (who describes the "content...

  4. SEO vs. SEM Timelines: A Medical Analogy

    Unless you're ingrained into an industry or market, it's tough to comprehend how effective certain strategies are and when those results can realistically be expected. Doctors and SEO experts don't have exact answers and must test different...

  5. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Some of the strategies marketers use to build traffic include guest blogging. Syndication in the early stages of content marketing won't dilute the author's credibility for the simple reason that the author has yet to establish credibility.

  6. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Leveraging audience data to optimize creative and bidding strategies is the future of digital advertising. Support of Google AdWords RLSA adds another arrow to our customers’ quiver of audience targeting options," says Matt Ackley, chief marketing...

  7. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Search Engine Strategies: The Original Search Marketing Event This is a rebirth of Search Engine Strategies, the original search marketing conference. In recent years, Search Engine Strategies expanded its agenda beyond search to cover more aspects...