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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    PR Challenges and Strategies Revealed A new marketing campaign they've developed in response, "Belong anywhere". Majestic's new Topical Trust Flow promises full web categorization. The feature has lots of potential: this article shows how it can be...

  2. Marin Adds Google Shopping Campaign Management

    Automate bid strategies based on product-specific revenue targets, optimizing bids in real time. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign creation, inventory management and feed...

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    Can they describe previous UX design strategies beyond just to "delight the user"? If your candidate can't describe how they derive a strategy from user research or even describe what strategies they have identified, previously, you don't want...

  4. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    This can help you identify advertising targets, cross-selling opportunities, new marketing strategies, content ideas, and much more. Use an Advanced Segment here to split out your marketing channels and see which channels bring in which types of...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    That means that the writers you hire and the marketers you employ need to have a solid grasp on not only communication strategies but the actual finance industry – some of these topics are really tough and you can't get away with not having an...

  6. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Many accounts I review suffer from lazy keyword strategies. Also, this strategy is proactive because this is how good account managers provide new strategies and leadership. As with any expansion, you need to reach beyond your comfort zone, while...

  7. Mobile Advertising Measurement: Winning the Long Game

    These strategies each play a distinct and important role. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition.

  8. Pre-PPC Strategies For Launching a New Product

    Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to launch. But in order to use PPC to ask and answer questions about...

  9. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Aligning your content and optimization strategies is a key priority for modern-day marketer. With a growing list of analyst admirers from the likes of Forrester, Gartner, and more recently Rebecca Lieb from Altimeter (who describes the "content...

  10. SEO vs. SEM Timelines: A Medical Analogy

    Unless you're ingrained into an industry or market, it's tough to comprehend how effective certain strategies are and when those results can realistically be expected. Doctors and SEO experts don't have exact answers and must test different...

  11. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Some of the strategies marketers use to build traffic include guest blogging. Syndication in the early stages of content marketing won't dilute the author's credibility for the simple reason that the author has yet to establish credibility.