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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Smartphone bid adjustments should be treated as an ongoing part of bid management, not a "set and forget" campaign element. Marketers must allocate time to review smartphone performance and update bid adjustments on a regular basis, working to find...

  2. The Search Agency Launches Local Search Campaign Management Platform

    The Search Agency said that its automation can let its customers reduce their account management workforces by 90 percent. As soon as you put an hour or two of work into a $100 search marketing campaign, you lose your margin.

  3. Small Business Social Media: 3 Tips to Get Started

    We've seen the emergence of social media and community management positions explode since 2011. That, coupled with realistic expectations, is the pathway to a successful social media campaign. There are three things a small business needs to think...

  4. Why Email Marketing Shouldn't be an Ugly Stepchild

    For example, launching a new social media campaign or local reputation management initiative is vastly easier with a large email list of interested recipients. Like any marketing program, email isn't a silver bullet but it's an essential element in...

  5. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    If the BBC wanted to conduct a study, they should have sought the expertise of a large Facebook ads management company with data at their disposal. Choosing your ad targeting is one thing, but that needs a solid foundation from which to build your...