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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    In practice, Public Information Office staff worked as reporters within the agency, seeking out newsworthy information from NASA technical personnel and processing it into a form useful to the press. Among those Bonney enlisted during the early...

  2. 4 Critical Elements of a Successful Content Marketing Team

    If you're considering hiring an agency for a content marketing effort and trying to determine if it's worth the cost, it quickly becomes clear why this may be a worthwhile investment after all. On the corporate or agency side, the following...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former Search Marketing Practice Lead at Digitas. Take off the masks and you might find a traditional public...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    I should disclose that SES Chicago is a client of my agency. This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry...

  5. The Impact of Penguin 2.1: Recovery, Knockout Punches & Fresh Hits

    As it turns out, the business owner hired an agency to help with SEO and they began a linkbuilding campaign. The third represents an all-too-common example of a company not understanding what its SEO agency was doing, and was blindsided by a...

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Last week, I spoke with a few leading brands and agency customers on the impact of "(not provided)". What '(Not Provided)' & Google Hummingbird Mean for Small Business SEO With the search phrase not being provided, it is extremely difficult to...

  7. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    I should disclose that SES San Francisco is a client of my agency. The Bay Area Internet Marketers Meetup, a group of small business owners, consultants, coaches, and independent professionals; This will be the first time that this many Meetup...

  8. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    You can employ a content marketing agency or become a content marketer yourself, and unless you look subjectively you'll end up with a blog full of awesome frickin' content and your business won't sell itself effectively on the pages that you need...

  9. SEO, Content Marketing & Social: Hot Topics Ahead of SES Toronto 2013

    I should disclose that SES Toronto is a client of my agency. This will be the first time that this many groups of marketing professionals, brand advertisers, agencies, and business leaders from Ontario have converged at one industry networking event.

  10. Protecting Your Online Brand – Don’t Forget Your Nicknames

    However, the website address www.beema.com is currently owned by a digital marketing agency, still yet to build its website. While online marketing is still a major tool for bringing new customers into your sales funnel, many business transactions...