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Marketing Sherpa

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  1. Ready to Finally Try SEO?

    Look at some of the marketing salary surveys put out by Marketing Sherpa or SEMPO. One alternative: bring in a seasoned consultant who can manage the hiring process for you, as well as develop a strong plan that your Web development, engineering...

  2. Conversion Rates & The Value Of Outsourcing SEM/SEO

    I recently got my hands on Marketing Sherpa's newly released Landing Page Handbook. One of the things that jumped out at me was a table of conversion rate averages for different marketing tactics. Marketing activities are the engine of growth for a...

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  3. We Like ‘Em Both

    Both SEO and SEM are equally effective online tactics, according to nearly 2,500 marketers surveyed by Marketing Sherpa. While that trust in search optimization and marketing is commendable, it supports what we already know about the value of...