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  1. What is SEM? Depends on Who You Ask

    SEM services rarely incorporate SEO. SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training. When I think of SEM, I think of paid search or PPC...

  2. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. As Cohan explained, they have names like Jim Boykin and Kris Jones in the presentation rooms, their booths on the Expo...

  3. Can the SEO-PR Love Affair Survive After Panda & Penguin?

    Press releases are a key vehicle for link building strategies for many companies, noted Sharon Virtue, SEM Strategy Director of Marketwire. Stick to higher end distribution services that issue the press releases over a true newswire such as...

  4. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    Enterprise SEM/SEO software providers Covario and Kenshoo have formed a strategic alliance that will see Covario licensing Kenshoo Enterprise and Kenshoo Social. This partnership will have a turbo-charging effect not only on our agency services...

  5. State of Search: Strong SEM Industry Growth Projected in 2011

    PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received. Outsourcing continues to become more popular for SEO agencies, as the...

  6. No Yahoo Re-org This Week; 'Creepy' Google; Google Buys BlindType & More [Search News Roundup]

    Here's how SEM can amplify your marketing message across offline and online channels. One of Yahoo's soon-to-be-departed execs, Hilary Schneider, will stay on after her resignation takes effect Dec.to provide transitional services until April 29...