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  1. The Search Agency Launches Local Search Campaign Management Platform

    The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses, including online Yellow Pages and directory businesses, allowing them to add search engine marketing to their offerings in a cost-effective...

  2. Why Search Agencies Should Tune Into the Display Buzz

    Let’s look at the size of the display opportunity, why search agencies are in a unique position to offer display services, and the evolution of display advertising – from the direct-to-publisher approach of the past to the more effective demand...

  3. Baidu Paid & Organic Search Starter Guide

    Your agency is likely to provide funding to Baidu on your behalf, but be warned, isn’t entirely uncommon for small Baidu agencies/resellers to run off with your media funds and close their shop. However, there are many agencies in China who do...

  4. Nomenclature: The Industry Case For and Against SEO

    I see a lot of agencies disassociating themselves with the name SEO and focusing on 'digital', 'media', or just marketing. As developments continue apace, larger more traditional full-service agencies lack the ability to skill-up or recruit...

  5. Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization

    In a written statement, Matt Lawson, vice president of marketing and partnerships at Marin Software explained, “Constantly writing and testing ads across multiple campaigns and at scale is a major pain point for online advertisers and agencies.

  6. Google Announces New Approach to Working with Ad Agencies

    Penry Price, Google's Vice President of Global Agency Development today announced changes in the search engine's relationship with advertising agencies on the Official Google Blog. What Google is offering ad agencies is "better training and more...