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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. Currently, what is trending is the heightened popularity of data management capabilities on the demand side, best-value selling opportunities on the supply side, and...

  2. 4 Critical Elements of a Successful Content Marketing Team

    If you're considering hiring an agency for a content marketing effort and trying to determine if it's worth the cost, it quickly becomes clear why this may be a worthwhile investment after all. If your company is planning to hire an agency, this...

  3. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    According to The Search Agency's mobile experience scoring system, the top retailers are not always the leading mobile experience providers: Coming in dead last out of 100, Apple's mobile experience is lackluster when measured against factors in...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former Search Marketing Practice Lead at Digitas. We see far too many people want to get into social media, but have...