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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    Unfortunately, opportunists quick to add UX to their repertoire of services are hoping that you won't know how to differentiate their offerings from real UX expertise. They avoid describing users in terms of marketing demographics, such as marital...

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Similar to companies that build websites, the marketplace is saturated with companies claiming to provide SEO services. Just about every professional remotely related to the digital space is claiming some level of SEO expertise.

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    BJ: Video really helps to bring products or services to life in ways that stagnant images and text simply cannot. From a tour of a restaurant's ocean view to an interview with a conference speaker, people want to watch more video across industries...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or email marketing. Something Fortune 500 companies and agencies need to realize when they are selling and buying digital marketing...