Those who are local are more apt to go with your services because it is more convenient and easily accessible, and therefore local businesses are often trusted. Local SEO and local online marketing is an excellent way to help local consumers...
The research found 78 percent of a brand’s Facebook fans have already engaged with the brand's product or services. However, these tactics are often blindly targeted to brand-promiscuous deal hunters, resulting in a lower-quality, fickle Fan...
Services or products My digital agency is rebranding, which means a new website, new logo, new target audience and new marketing messaging. When we did this, we sent out the survey to existing clients who fit our new target, CMO and marketing...
For example, you can get a Dun a service aimed at small businesses that gives them access to Yext and Yahoo listing and management services for $30 per month. These vendors will set you up with a website, a local ad or marketing campaign, and some...
Digital marketing services are growing. As more companies enter the digital age and look to generate demand for their products and services online, the need for digital marketing services is growing exponentially.
And you can pick up on their intent while they're looking for specific information and researching for products or services. After you start getting consumers into your funnel, and for the ones who aren't converting, you want to be able to retarget...
Source: Computer Services Corp However, data is, and will increasingly become, especially powerful to those seeking to leverage search, social, mobile, local, video, marketing and emerging technology, to compete and earn more market share.
Vimeo is one of the most popular video hosting services and they have a thriving community that can teach you much more than the basics. There's much to admire and learn from on this site: not only is there a good grounding in SEO, but there are...
Click on hashtags that originate on other services, such as Instagram. Over at Facebook-Studio.com, they recommend looking at Facebook hashtags as an extension of the marketing campaigns you’re running in other platforms that use hashtags:
Richard Fleck, Vice President, Strategic Services from Responsys, spoke about the importance of understanding who your customers actually are and how to engage them in different points of the customer lifecycle.
It's there to help you understand where your visitors are located in the world so that you can see which markets are good for your business and where you may need to improve marketing or services. Alternatively, if you get traffic from LA, but don...
Without selling your services, or at least building an audience you can market to, you're wasting budget, so it's absolutely critical to monitor the conversions generated or influenced by your social campaigns.
As an ecommerce driven company, this is an interesting and intelligent move for Amazon, one which raises notable questions for social sites with login services, online business owners, and Amazon members who would use Login with Amazon.
Social media marketing affects and supports all critical areas of the organization – from sales and marketing to HR and client services. Social can take the marketing message deeper and with more engagement than most other marketing vehicles...
Activity varies, according to the primary objective of the user according to findings shared by NM Incite: percent of users use social media to keep in touch with friends and family percent use social media for entertainment percent use social...
Whether it's taking customers behind the scenes of your brand, demonstrating new products/services, running competitions or simply sharing things with your fans, consider the following tips from Unruly's Guide for Brands on Vine before activating...
For large sites, load balancing, cloud-services, geo-based or CDN delivery should be a consideration and constantly tested to confirm users' experience remain within acceptable (better) parameters. Google's Penguin update grabbed the majority of...
Why .do we as an industry feel the need to invent a new buzzword for the same services every few years? "What Should Lead Your Online Marketing Strategy: SEO or Content". Why Content Marketing is the New SEO".
Take financial services, for example. Marketers working in financial services, health care and pharmaceuticals, or insurance, for example, must convince their organizations to balance the need to minimize liability with the opportunity to generate...
Resource management – includes consultative services. Every five years or so, we see the emergence and maturity of something really significant in the ever-changing world of marketing. From search marketing to social media, these are business game...
