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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    BrightEdge sees a bright future for SEO careers if professionals take the right steps to cultivate in-demand skills. SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only...

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    Traditional marketing departments and agencies are throwing staff in the digital world and expecting them to just "figure it out," only to find out that the same skills don't translate and result in poor performance and execution.

  3. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    The hiring process was fraught with issues: misrepresentation of skills, unreliable people, laziness, time wasters, and the list goes on. If you're a small business owner or CEO of a growing company and require great talent, look no further than...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Drive Your SEO Skills Forward at SES Chicago 2013: What '(Not Provided)' & Google Hummingbird Mean for Small Business SEO Marketers will still have access to referring keywords data from other search engines such as Bing and ballpark click data...

  5. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    Soft Skills are More Important Than Hard Skills The reason for this is that soft skills are harder to learn and require a more nuanced form of learning. Anyone can learn hard skills with the right amount of dedication, perseverance and possibly, cash.

  6. How to Write Great Content: Because Awesome Content Won't Write Itself...

    You can also talk your audience via Business Conversations that happen on LinkedIn, by identifying the skills and expertise important to a particular industry. You know what's probably really unhelpful for a client or business owner?

  7. Google's Patrick Thomas Talks Controversial Content Ahead of SES San Francisco Keynote

    It was an interesting job that required analytical and negotiation skills, proactivity, and cross functional stakeholder management. How have some of the skills from your pre-Google days translated into your role at Google?

  8. 7 Essential Skills for Managing PLA Campaigns

    Translating those objectives to core marketer skill sets, here are the skills necessary to win in PLA. PLA managers need to possess the tools and skills to process these data sets regularly (often multiple times per day) while also adding value to...

  9. Rise of the New School SEO Professional

    Rather than jettisoning their core competencies, SEOs should build upon their technical skills, result-orientation, and outsider status to define SEO for this new age. Every site audit should include a look at the client’s local, GPS, and business...

  10. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    Developing apps require different skills than traditional website development. An app usually has two pages to optimize: the app store page and a marketing page on the business’s website. Users can discover and find apps in two ways: searches...