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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    For all of those reasons and more, brands need qualified skills sets on a team when implementing mobile. These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience may not be able...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Within "the context of the cloud" – further integration of skills, channels, and technology is on the horizon and the sky is the limit! I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in detail...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    BrightEdge sees a bright future for SEO careers if professionals take the right steps to cultivate in-demand skills. Of the respondents, the majority (74 percent) had two or more years experience in the search marketing field.

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    To be competitive in the job market, many will claim to have SEO skills to get that next role. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe.

  5. 2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields

    Today we're going a half-step beyond the basics of setting up a pivot table, by exposing "must-know skills" for digital marketers. There are several ways to summarize your data, but "Sum" and "Count" are most common in digital marketing.

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's true; executives reveal they're unhappy with the skills of digital and social media team talent, and there's a large talent gap hurting sales, employee retention, and marketing ROI. New research by OMI, in partnership with ClickZ and Kelly...

  7. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    The hiring process was fraught with issues: misrepresentation of skills, unreliable people, laziness, time wasters, and the list goes on. I can attest to how well the service works because I just hired a new executive assistant in the last month...