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  1. What is SEM? Depends on Who You Ask

    The definition of SEM is surprisingly different, even contradictory according to the search engines, within the industry, and throughout the business marketplace. Soon after the term SEM came onto the digital scene, it became synonymous with paid...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. SEM CTC's are unlike traditional print or even online display campaigns that have a click to...

  3. SEO Really is Dead, Long Live...Uh...What Should We Call This?

    Many SEO/SEM agencies have evolved toward this truth. What Should We Call This New Industry of Ours? Nomenclature: The Industry Case For and Against SEO The changes we've experienced over the past few years have certainly gained the attention of...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and more general issues related to Search Engine Marketing (SEM); Chicago Women Tech, a group of local women in...

  5. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. Over lunch and at sponsored networking events, it seemed as if no moment was spared as industry leaders compared notes...

  6. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I personally strive every day to make a positive impact on the search industry by practicing SEM ethically, knowledge sharing, and examining the bigger picture trends. Many women are helping to shape the marketing world by sharing their insights...

  7. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    Being so heavily involved with SEO and SEM, I’m always interested in learning how people outside the industry view paid search. My presentation covered a number of important topics, including how writing is used across various digital marketing...

  8. 3 Hot Bing Ads Features for 2013 from a Certified Search Nerd

    In my role at Microsoft, I get to spend a lot of time helping create and optimize paid search strategies for the largest SEM advertisers to the smallest businesses. Or should I take a moment to introduce myself, a Bing Ads Evangelist, sprinkling in...

  9. It Doesn't Matter What You Call Your Online Strategy!

    One thing I've always found surprising is the amount of strong opinions we seem to have around the nomenclature of SEO/SEM/content marketing, etc within the industry. Search Marketing: Yes, you're marketing yourself to generate more search traffic...