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Marketing Search Experts Vertical Challenge

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  1. SearchDay | Judging PPC Performance

    Search Engine Watch Experts Columns VERTICAL SEARCH "Research online, buy offline," (ROBO) is the concept that a growing volume of product research is happening online while the majority of buying remains offline in physical stores.

  2. SearchDay: Creative Messaging in a Direct Response World

    Search Engine Watch Experts Columns Creative Messaging in a Direct Response World VERTICAL SEARCH Should a company focus on building their messaging around their brand image, or on driving direct response via their Web site and online media?

  3. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Standards for SEO and SEM: The Time is NowThe question comes up often in search marketing circles: Is now the time for search engine marketing standards? SEW Experts: The TV Writers -- And the Buzz -- Are BackThe end of the TV writers...

  4. Search and the Law: Attorney Deborah Wilcox

    Some of the experts (and I am aware of a couple of studies that have been done), are saying that the consumer confusion rate is from 25 to 30 percent of the people that they've interviewed. Surveys and experts are always open to attack, of course...