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  1. Social PR Tips to Get Fit for 2013 Digital Marketing

    Start building up content equity on a few great sites. Digital marketing experts report that the majority of a company’s sales cycle today happens without a company’s participation; brands and agencies that “get it” will survive.

  2. SearchDay | Most Corporate Social Media Efforts Will Fail

    Most Corporate Social Media Efforts Will Fail SEW EXPERTS: BRAND EQUITY Social media can be a very effective and successful marketing tool, but only if companies take the time to plan for it. The Search Bachelor SEW EXPERTS: OUTSOURCED We've all...

  3. SearchDay | Don't Overlook Local Search Opportunities

    SEW EXPERTS: BRAND EQUITY Is Dale Carnegie rolling over in his grave because everyone on Twitter is trying to be heard, when the key to winning friends and influencing people is actually listening? Don't Overlook Local Search Opportunities SEW...

  4. SearchDay | Choose the Right SEO Project Goals

    Social Media Madness - The Final Four SEW EXPERTS: BRAND EQUITY NCAA March Madness is in full swing, and so is Social Media Madness! Search Engine Watch Experts Columns Setting up PPC Campaigns 101, Part 2 SEW EXPERTS: SEM 101 Don't be afraid to...

  5. SearchDay | Social Media Madness -- The Sweet 16

    Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. Search Engine Watch Experts Columns

  6. SearchDay | 4 Ways That Facebook Can Make Big Money

    Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. Search Engine Watch Experts Columns Local Search Tactics for Tough Economic Times SEW...

  7. SearchDay | Breaking the Norm with Search

    Ways Twitter Can Make Money SEW EXPERTS: BRAND EQUITY With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. Breaking the Norm with Search SEW EXPERTS: BIG BIZ...

  8. SearchDay | Will Social Networks Become the New Inbox?

    BRAND EQUITY E-mail has held on through the years as the King of the Internet. Search Engine Watch Experts Columns News from the Search Engine Watch Blog User Ratings and Reviews: Join the Conversation VERTICAL SEARCH Consumer usage of ratings and...

  9. SearchDay | Post-Cyber Monday Marketing Ideas

    BRAND EQUITY Human beings long for a sense of community, like a charity pancake breakfast, and this isn't lost with social media. Search Engine Watch Experts Columns SEMPO (Search Engine Marketing Professional Organization) has opened their State...

  10. SearchDay | SEO Dreams are Made of This

    President 2.0 BRAND EQUITY In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into the White House by the increasing popularity of social media. Search Engine Watch Experts Columns

  11. SearchDay | President 2.0

    President 2.0 BRAND EQUITY In the same way JFK benefitted from the emerging medium of television, Barack Obama was helped into the White House by the increasing popularity of social media. Cuban learned that the company would be issuing a PIPE: a...

  12. SearchDay | Canaries in the SEM Coal Mine

    Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. Search Engine Watch Experts Columns We Are What We Search Posted by Greg Jarboe Oct 31, 2008 Bill Tancer, the General Manager of Research at Hitwise and one of the keynote speakers...

  13. SearchDay | Trick or Tweet for CNN

    Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. Search Engine Watch Experts Columns A lot of angry litigation stems from the huge dollars that big brands measure from clicks on their trademarked terms in search results.