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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    On the paid side you shouldn't miss PPC experts Kevin Lee and the author of this post, who will be sure to bring you up to speed on the state of the art of paid media, as well as hearing the latest on retargeting using data you already have and...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Doctors and SEO experts don't have exact answers and must test different strategies to see what works and make adjustments when necessary. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    All seemed to enjoy the opportunity to interact and network with key industry experts. A culmination of several months' work and a year’s planning, ClickZ Live is the rebranded conference of the former SES and recognizes the ever-evolving changes...

  4. 26 Free Must-Have Tools for PPC Success

    I asked 20 PPC experts to share their must-have PPC tools. Several experts mentioned Editor, most with a comment like "Duh! Many of the experts named it a must-have. Several experts suggested tools that are fixtures in any office, and yet are...