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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    We will all miss him but are delighted that he will continue his longstanding involvement with the show and websites as both a valued speaker and expert contributor," said John Barnes, managing director, Digital, Tech, and Interactive Marketing...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Instead, reframe the question to ask, "So how do you build a reputation as a singular expert – someone who doesn't just participate in the conversation, but drives it? What unique experience or perspective do you have that's in demand in your...

  3. 26 Free Must-Have Tools for PPC Success

    Finally, no list would be complete without the tools that each and every PPC expert uses every day: It'll show search volume, create ad groups, and provide demographic data – all in Excel. Use Google Analytics to gauge bounce rate, pages visited...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    This expert opinion roundup is one of the most popular posts on Cooper's blog, and helped establish him as an authority within the link building niche. Another reason link building is so difficult: it's never a singular marketing task done within a...

  5. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    The Industry Expert Obviously, an industry expert should have insights that would be of interest to your audience, whether that’s from the perspective of a thought leader, or just based on the experiences they’ve had that others may not have had.

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Web analytics expert and Google's Digital Marketing Evangelist Avinash Kaushik once said, "All data in aggregate is crap," because insights aren't found when looking at large amounts of data, but rather through focusing on important segments.