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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Use this data for paid search to see how PPC is contributing to the overall channel mix for sales. You can use this data to go into a second level of PPC advertising analysis beyond the impressions, clicks, conversions, etc.found in AdWords to see...

  2. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Media mix modeling, holistic search, and omni-channel execution are advanced concepts that search marketers have difficulty explaining beyond a cursory level. Google Analytics Top Conversion Paths report provides excellent data to help you...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Singer explained different types of conversions and the importance of tracking in a social context, as well, in an article for ClickZ: "Go beyond key performance indicators (KPIs) like followers and visitors, and even beyond macro conversions such...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    It is critical that you know how your CMO is thinking in terms of both a measurement framework and marketing mix. The convergence of social, mobile, and search marketing techniques and technology has provided marketers with a huge spectrum of...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    YouTube TrueView will definitely be a part of the OTRD media mix going forward and the team is already considering other innovative ways to use the format to drive economic impact for Oklahoma … for a song.

  6. The Search Agency Launches Local Search Campaign Management Platform

    ElementsLocal, provider of a platform for franchisors to extend online marketing services to franchisees, says that AdMax Local will let the company effectively add local search to the mix. Introduced today, AdMax Local is a fully automated...

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Use a diverse mix of "mild to wild" options. Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. When it comes to calculating "wins" for campaigns, these two formulas are most commonly used: