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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    And oftentimes these experts are not marketing folks. The standard for quality and depth of content for link acquisition campaigns is much higher than the kind of company-centric marketing content that is found on most product and services landing...

  2. What do the iPad and Tablet Computers Mean for Search?

    Brands that offer products particularly suited to the leisure-time orientated nature of the iPad should consider developing apps; most brands should concentrate on fixing any glaring bugs with their website on tablet computers while monitoring...

  3. SES Chicago to Offer "Small Business Track" that Will Help Small Businesses Integrate SEM into Business Strategy

    Small Voices, Big Impact: Social Media for the Little Guy am-11:45am), led by Stoney deGeyter of Pole Position Marketing, will cover how a small business with a small budget can use social media to conduct market research, organize focus groups...