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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Content marketing is becoming a central part of the marketing mix and as more budgets are being allocated to it, marketers are under increasing pressure to prove its success. You can run both PDFs through the same distribution channels and...

  2. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Are you trying to set marketing budgets and need to understand what is working and what should be cut? Are you looking to analyze marketing campaigns and their performance? Are you looking to analyze site performance, mobile, engagement, PPC, SEO...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The survey report, released this week, touches on questions in several areas such as rank, content management systems, SEO tools, content budgets, and more. He added that BrightEdge's Data Cube gives marketers in-depth and on-demand access to data...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the...

  5. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Use your own historical data (look at all website traffic, not just PPC) or tools like Google Trends to get a better understanding of when you should spend big or be conservative with your budgets. Conserve your budgets from Thanksgiving through...

  6. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Budgets and Bids: Helping users decide where to invest resources, allocating between search and display, YouTube, and various other online opportunities. Generic Paid Search: The paid keywords, matched search queries, and campaigns from which...

  7. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    It's imperative to create an annual marketing calendar and strategy so you're ready to roll out new campaigns in a timely manner. Jonah Stein: Dig deep and audit your SEO and PPC campaigns to find under-performing pages and fix them now.