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  1. Native Advertising for Small Business: The Missing Link?

    Small businesses are confused about marketing return on investment (ROI). If Fortune 100 companies find marketing ROI difficult, small business owners must find it nearly impossible. Ninety-four percent of small businesses use content marketing in...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). In the early stages of online advertising, targeting options were predominantly derived from...

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi is saying that, like many other digital marketing channels and techniques, it will only deliver a meaningful ROI if it's properly planned and implemented. The returns from content marketing, if it's done well, still offer fantastic ROI for...

  5. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). Marketing ROI has traditionally been measured like this: As recently as 2010, the dawn of social media marketing, those in the...

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's true; executives reveal they're unhappy with the skills of digital and social media team talent, and there's a large talent gap hurting sales, employee retention, and marketing ROI. ClickZ Academy brings a whole library of crash courses...

  7. Google Display Network Remarketing: Convert The Prodigal Shopper

    Be sure to base and track all of your changes on Analytics, and establish a positive ROI before you get crazy with testing ads. Google displays ads across the Google display network for visitors who have visited your site and left, showing items...