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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi is saying that, like many other digital marketing channels and techniques, it will only deliver a meaningful ROI if it's properly planned and implemented. The returns from content marketing, if it's done well, still offer fantastic ROI for...

  2. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). Marketing ROI has traditionally been measured like this: As recently as 2010, the dawn of social media marketing, those in the...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's true; executives reveal they're unhappy with the skills of digital and social media team talent, and there's a large talent gap hurting sales, employee retention, and marketing ROI. ClickZ Academy brings a whole library of crash courses...

  4. Google Display Network Remarketing: Convert The Prodigal Shopper

    Be sure to base and track all of your changes on Analytics, and establish a positive ROI before you get crazy with testing ads. Google displays ads across the Google display network for visitors who have visited your site and left, showing items...