SEO News

Marketing Roi Marin Software

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  1. Marin Adds Google Shopping Campaign Management

    For more info on Shopping Campaigns management, check out this white paper by Marin on Shopping optimization and ROI. Through our platform, retailers can use their Google Shopping campaigns data to build out audience segments and retarget consumers...

  2. Big Data: An Introduction for Search Marketers

    In the last five years, Efficient Frontier, Kenshoo, and Marin Software have brought automated bid management and optimization into the reach of many more search marketers – and their algorithms are trained on big data – interpreting the trends...

  3. The Call for Call Tracking Is Answered

    Yesterday Marin Software announced a new product, CallTrack, which is open platform for optimizing paid search campaigns to drive ROI improvements from call center activity and purchases. Matt Lawson, vice president of marketing for Marin Software...

  4. Razorfish Improves Efficiencies by 50% with Marin Search Marketer

    So Razorfish turned to Marin Software to streamline paid search efforts for their clients. As paid search becomes increasingly complex and competitive, agencies must implement the right tools to manage and optimize extremely complex, large-scale...

  5. Marin Software Adds Features, Experiences Client Growth in Tough Economy

    Marin Software has added new features to its enterprise paid search management application, Marin Search Marketer. Today's search market place is highly dynamic with growing competition, the ever-present need to drive additional traffic, as well as...

  6. Maximum PPC

    The October 2008 Marin Software commissioned report from JupiterResearch sought to uncover some of the key search expansion trepidations. Across the board, around 40 percent said they were afraid of risking ROI performance, unable to meet target...

  7. The Top 3 Reasons PPC Lead Gen Campaigns Miss Volume Targets

    According to Marin Software, a leading provider of paid search management software, which includes bidding, this gap averages about 7 percent and varies widely by industry and keyword. Put another way, if your ROI on your paid search campaign is 10...