More screen real estate and more dynamic ads could spell immediate benefits for advertisers, Matt Lawson, VP of Marketing, Marin Software, told Search Engine Watch. But will it result in a higher ROI for marketers?
In the last five years, Efficient Frontier, Kenshoo, and Marin Software have brought automated bid management and optimization into the reach of many more search marketers – and their algorithms are trained on big data – interpreting the trends...
Marin Software also found that increased click volume (46 percent higher YoY) more than made up for lower CPCs, with resultant robust growth in Google ad budgets leading to higher spend. Both Marin Software and the Rimm-Kaufman Group (RKG) just...
There is no one-size-fits-all solution, but best practices can help any campaign; to that end, Marin Software and BoostCTR have shared tips for marketers looking to optimize the performance of their paid search campaigns.
Marin Software has released an intelligent recommendation engine for their online advertising management platform, with a white paper designed to help marketers increase their ROI and save time. Marin Software VP of Marketing Matt Lawson tells...
Marin Software Raises $16 Million For Paid Search Management Platform - TechCrunch Analytics & ROI Social Media Marketing Social Tools to Build Your Brand-ividual - TopRank Online Marketing Blog Video Marketing
Both Google AdWords and Marin Software have announced solutions to track phone conversions and attribute their source to paid search campaigns. How to maximize paid search ROI with keyword bidding by defining your business rules, avoiding hyper...
Yesterday Marin Software announced a new product, CallTrack, which is open platform for optimizing paid search campaigns to drive ROI improvements from call center activity and purchases. Matt Lawson, vice president of marketing for Marin Software...
If Marin Software's recent study is anything to go by then it would seem that cynicism is misplaced. Echoing the upbeat outlook, Matt Lawson of Marin Software said that search marketers had a lot to gain from the platform transition.
So Razorfish turned to Marin Software to streamline paid search efforts for their clients. As paid search becomes increasingly complex and competitive, agencies must implement the right tools to manage and optimize extremely complex, large-scale...
Marin Software Adds Features, Experiences Client Growth in Tough Economy Posted by Nathania Johnson Aug 10, 2009 Marin Software has added new features to its enterprise paid search management application, Marin Search Marketer.
Marin Software has added new features to its enterprise paid search management application, Marin Search Marketer. Today's search market place is highly dynamic with growing competition, the ever-present need to drive additional traffic, as well as...
The October 2008 Marin Software commissioned report from JupiterResearch sought to uncover some of the key search expansion trepidations. Across the board, around 40 percent said they were afraid of risking ROI performance, unable to meet target...
According to Marin Software, a leading provider of paid search management software, which includes bidding, this gap averages about 7 percent and varies widely by industry and keyword. Put another way, if your ROI on your paid search campaign is 10...
