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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to determine SEO ROI in a "(not provided)" world. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Mobile SEO and app store optimization.

  2. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Analytics & ROI Search Engine Optimization Search Engine People Facts and Trends about Contextual Advertising - Search Engine Journal Discussion -- with the Interactive Advertising Bureau's leader Randall Rothenberg and industry experts in search...

  3. Sneak previews of Online Marketing Summit 2010 and SES San Diego

    Ravit Lichtenberg, Founder and Chief Strategist at Ustrategy Consulting, will share her best practices for customer-centric enterprise social media strategy, discuss the ever-evasive ROI and why women are going to be at the core of social media in...

  4. SES Chicago to Offer "Small Business Track" that Will Help Small Businesses Integrate SEM into Business Strategy

    On December 8, SES Chicago will be featuring a "Small Business Track" consisting of three panelist sessions and one sponsored session from Google, Inc.This track will cater to small businesses looking to increase their marketing ROI through Social

  5. Search Engine Marketing (SEM) Training Workshops Offered Following SES Toronto Conference

    Google AdWords Tactics to Improve Your ROI (1:00pm-5:00pm): This Google AdWords training workshop will be taught by Brad Geddes, bgTheory.com. Search Engine Optimization (SEO) Workshop (8:00am-12:00pm): This SEO training workshop will be taught by...

  6. Q&A with Piera Palazzolo, SVP of Dale Carnegie Training

    Today, all of us in the search engine marketing industry need to talk the talk of the C-suite and walk the walk of calculating our marketing return on investment (ROI). But it's noteworthy that some search engine marketing (SEM) specialists, search...

  7. Integration in a Decentralized World

    As advertising and promotion budgets undergo new levels of scrutiny, it's vital for marketers to understand the overlaps of their various advertising campaigns and ensure they're generating the maximum ROI possible for the company.