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  1. Last-Minute SEO - Here Come the Holidays!

    Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent and specificity. In the end you will spend less and gain measurable and sustainable ROI.

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to determine SEO ROI in a "(not provided)" world. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Mobile SEO and app store optimization.

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    CMOs are being pressed more than ever to deliver metrics that demonstrate ROI from marketing investments. There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study...

  4. 11 Must-Measure KPIs for Content Marketing Success

    Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique key performance indicators (KPIs). Again you want to get a relative ROI and value from what you're producing, and you already have a...

  5. Linkable Asset Strategy: How to Pick & Prioritize Assets

    But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and likely missing out on some opportunities. From content mapping, to on-page optimization, to link building, keywords inform your search engine...

  6. Google Penguin 2013: How to Evolve Link Building into Real SEO

    And this is where the contradictions emerge in SEO, which has demonstrated extremely high ROI compared to other marketing channels. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their...