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  1. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    CMOs are being pressed more than ever to deliver metrics that demonstrate ROI from marketing investments. There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Aberdeen's report highlights the significance in proper reporting in order to demonstrate ROI of program. Review of copy for keyword optimization and link references in traditional marketing collateral.

  4. 11 Must-Measure KPIs for Content Marketing Success

    Content marketing, when done correctly, has its own ROI as a channel, and thus must be measured by a set of unique key performance indicators (KPIs). Again you want to get a relative ROI and value from what you're producing, and you already have a...

  5. Linkable Asset Strategy: How to Pick & Prioritize Assets

    But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and likely missing out on some opportunities. From content mapping, to on-page optimization, to link building, keywords inform your search engine...

  6. Google Penguin 2013: How to Evolve Link Building into Real SEO

    And this is where the contradictions emerge in SEO, which has demonstrated extremely high ROI compared to other marketing channels. This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their...

  7. The Synergy & Benefits of Optimizing Content as You Write

    Automate SEO intelligence integrated into your CMS to boost search traffic, revenue, and ROI. With the rapid adoption and renewed interest in content, part cause and part consequence of Google's Panda and Penguin updates, search engine optimization...