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Marketing Roi Converged

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  1. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    New model: converged media. Redefine ROI: When an executive asks for ROI, what they mean is 'reassure me. We are living through a successful marketing revolution. It is critical that you know how your CMO is thinking in terms of both a measurement...