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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Seventy-eight percent of SEOs said connecting content efforts to ROI in 2014 versus in 2013 will be "more important" (35 percent) or "much more important" (43 percent). Jim Yu, chief executive (CEO) of BrightEdge, says technology needs to be...

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    For SMB marketers, resource challenges in creating content are not likely to go away anytime soon, but they would be best served by developing a single piece of content that can be leveraged in multiple formats and mediums to ensure maximum ROI.

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By shifting money into these opportunities, avoiding extremely competitive terms and finding more profitable keywords, you bring the overall campaign ROI up. By trying different combinations of keywords that are important to my business you can...

  4. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  5. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Having a lower quality score will increase your average CPA (compared to your competitors), which will harm your overall ROI. You guessed it – the campaign would be even moreprofitable, and I'd love to meet the business owner who isn't interested...

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi is saying that, like many other digital marketing channels and techniques, it will only deliver a meaningful ROI if it's properly planned and implemented. The returns from content marketing, if it's done well, still offer fantastic ROI for...

  7. 4 Critical Elements of a Successful Content Marketing Team

    This improves the likelihood of positive ROI, and ensures efforts remain focused on the most important business goals. Their expertise helps ensure that your content efforts integrate in a useful way with your larger marketing efforts, that you're...

  8. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    However, SEO is the worst place for a small business that is moving from word-of-mouth marketing to online marketing due to uncertainty, ROI time frame, and complexity. By some estimates, the average ROI for email marketing is $44 for every $1...

  9. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Services like Aqcuisio's bid and budget management algorithms can aid in this process of ramping spend to match seasonality while controlling CPA and ROI. There's simply too much shopping and egg nog for anyone to be concerned with choosing...

  10. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...