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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to determine SEO ROI in a "(not provided)" world. Search is a huge driver of business (search accounted for 43 percent of all Internet ad revenues in 2013, $18.4 billion, according to the Interactive Advertising Bureau) but is extremely complex...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Seventy-eight percent of SEOs said connecting content efforts to ROI in 2014 versus in 2013 will be "more important" (35 percent) or "much more important" (43 percent). Jim Yu, chief executive (CEO) of BrightEdge, says technology needs to be...

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    For SMB marketers, resource challenges in creating content are not likely to go away anytime soon, but they would be best served by developing a single piece of content that can be leveraged in multiple formats and mediums to ensure maximum ROI.

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By shifting money into these opportunities, avoiding extremely competitive terms and finding more profitable keywords, you bring the overall campaign ROI up. By trying different combinations of keywords that are important to my business you can...

  5. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Having a lower quality score will increase your average CPA (compared to your competitors), which will harm your overall ROI. You guessed it – the campaign would be even moreprofitable, and I'd love to meet the business owner who isn't interested...

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi is saying that, like many other digital marketing channels and techniques, it will only deliver a meaningful ROI if it's properly planned and implemented. The returns from content marketing, if it's done well, still offer fantastic ROI for...