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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    Many search marketers have learned the value of reporting on KPIs such as return on investment (ROI) or return on advertising spend (ROAS) to understand the profitability of their campaigns. There are many disciplines within marketing, and as teams...

  2. Evolution in Digital Marketing Skill Sets

    Data and Analytics: Successful marketers of the future (and present) will have the ability to track campaigns back to return on investment (ROI) from every touch point. This is an exciting time for those working in the advertising and search...

  3. Introducing the Local Marketing Adoption Curve

    Local digital marketing can drive the best ROI for large multi-location brands. Where does your brand live on the "Local Marketing Adoption Curve"? Enter the local marketing adoption curve. By taking a phased crawl, walk, run approach to building a...

  4. Native Advertising for Small Business: The Missing Link?

    If Fortune 100 companies find marketing ROI difficult, small business owners must find it nearly impossible. Small businesses are confused about marketing return on investment (ROI). Ninety-four percent of small businesses use content marketing in...

  5. SEO Is No One-Trick Pony

    At its core, the competitive analysis is about determining the opportunities that exist to do well in SEO (is there light at the end of the ROI tunnel? I want ROI (more money back than I pay in). This past week, I was joined by Josh McCoy of Vizion...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    But as search algorithms have advanced and are becoming increasing adept at filtering out this "link noise," it has become apparent that most scalable link acquisition should be centered on high-quality content marketing activities that produce a...

  7. Last-Minute SEO - Here Come the Holidays!

    In the end you will spend less and gain measurable and sustainable ROI. Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent and specificity.

  8. Survey Says: Stop Making Assumptions About Your Content

    As a content marketer, I find that it’s very easy to just assume that if I’m hitting a primary goal - such as generating marketing qualified leads, growing our return on investment (ROI), or influencing sales and wins - at an aggregate level, then...

  9. 14 Top-Notch Resources to Help You Become a CRO Expert

    Their blog is a priceless resource, with literally hundreds of CRO-specific posts that help you boost your digital marketing ROI. Their blog, although infrequently updated, has numerous advanced conversion rate tips and case studies, besides more...

  10. Marin Adds Google Shopping Campaign Management

    For more info on Shopping Campaigns management, check out this white paper by Marin on Shopping optimization and ROI. With this launch, "Marin becomes the only independent digital marketing platform to offer automated campaign creation, inventory...

  11. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has...