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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Seventy-eight percent of SEOs said connecting content efforts to ROI in 2014 versus in 2013 will be "more important" (35 percent) or "much more important" (43 percent). Jim Yu, chief executive (CEO) of BrightEdge, says technology needs to be...

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    For SMB marketers, resource challenges in creating content are not likely to go away anytime soon, but they would be best served by developing a single piece of content that can be leveraged in multiple formats and mediums to ensure maximum ROI.

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By shifting money into these opportunities, avoiding extremely competitive terms and finding more profitable keywords, you bring the overall campaign ROI up. Internet Marketing is getting more and more competitive and if you want to run profitable...

  4. So... You Think SEO Has Changed?

    And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those activities to people who didn't understand SEO and hadn't yet realized the power of content...

  5. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Having a lower quality score will increase your average CPA (compared to your competitors), which will harm your overall ROI. Quality Score also has a significant impact on Cost Per Acquisition (or Cost Per Conversion), another crucial metric for...

  6. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi is saying that, like many other digital marketing channels and techniques, it will only deliver a meaningful ROI if it's properly planned and implemented. The returns from content marketing, if it's done well, still offer fantastic ROI for...

  7. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Longer posts may take more work, but the ROI of one long post is head and shoulders above a handful of short articles. It takes some investment to create something like this (usually in the form of a professional designer) but the ROI is usually...

  8. 4 Critical Elements of a Successful Content Marketing Team

    This improves the likelihood of positive ROI, and ensures efforts remain focused on the most important business goals. As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant...