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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to research from Covario, a San Diego, California search marketing agency. The quarterly analysis - which covers Covario clients in...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Never email a proposal; if you are going to invest time doing the research and putting a proposal together, they can give you full attention for one hour. For each client ready to invest, we decided to test all online marketing channels which only...

  3. Do Weak Links Reveal Powerful Opportunities?

    That might be a little far-fetched without further research, but at the very minimum, Topical Trust Flow provides link builders and marketers with: Since then, that weak link has grown to be not only an accepted but a vital part of search marketing.

  4. 3 Building Blocks for Content and Search Marketing Success

    From social media monitoring, to audience profiling, Web analytics, and traditional research and business strategy, understanding your buyers, personas, and target audience helps you map and build demand- and content-based strategies to deliver...

  5. Cross-Device Measurement: Believe the Hype

    Brands would be able to learn how consumers use different types of devices to research or purchase. When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability to identify consumers across...

  6. The Evolution of SERPs and User Behaviors

    Users are much more research-driven than they were in 2005, and they want to see all options as fast as possible — about 1.17 seconds viewing each listing, according to the study — before making a decision, which may or may not be that first listing.

  7. Drive Your Clicks In-Store With Local Inventory Ads

    In the U.K.percent of transactions still happen in-store, despite more and more people doing their research online first. Even with this knowledge, it can be difficult for us to focus our attention in-store marketing activities, as the online space...

  8. SEO Is No One-Trick Pony

    You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few. And, in a perfect world, there is a PPC budget that can be established/maintained for keyword research purposes.

  9. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    This, according to research commissioned by BloomReach, a company that provides a personalized discovery platform for online retailers. Kaufman says that in separate research for various U.S.clients of BloomReach, they found that up to 50 percent...

  10. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. Google says structured snippets are the result of a collaboration between Google...

  11. The Challenge of Enterprise Link-Building in a Content Marketing World

    For enterprise companies, the most effective ones typically involve a great deal of collaboration and solid, in-depth research. Typically the content must be exceptional for this kind of approach to get traction, but it does tend to work well with...