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  1. Influence the Influencers: The Magic of Co-Created Social Content

    According to Odden's research, there are more than 254 million blogs in publication. Research Much is hyped about the value and "magic" of social media marketing. The biggest barrier to effective content marketing is just cutting through all of the...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Do you have data that would further their research? Anyone can do bad influencer marketing. The real question is can you do good influencer marketing? Influencer marketing isn't direct mail 2.0. Influencer marketing scales by building quality...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    According to Adobe's research, 76 percent of marketers agreed they needed to be more data focused, yet 49 percent said they trusted their "gut" to guide decisions on marketing budgets. Forty percent of marketers say they want to reinvent themselves...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    This is bigger than just keywords and keyword research. Step 2: Plan Your Content Investments and Practice Content Marketing The idea is to do content marketing, not content creation. Having a content metrics and inbound marketing reporting plan in...

  5. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Research the process for becoming a contributor. What he's referring to is awkward guest blogging that essentially mimics the article marketing of old: bombarding mediocre content at every site on the web in hopes of scoring a link, without a...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    Another factor that supports the incorporation of personalized content comes from Forrester research, which found that 90 percent of cart abandonment leads go cold within one hour and the likelihood of conversion diminishes as the clock ticks away.

  7. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, our research shows that the two metrics are closely aligned. However, our research shows that your quality score is impacted primarily by the CTR of your keywords/ads relative to the expected CTR for your current ad position – meaning the...

  8. 26 Free Must-Have Tools for PPC Success

    Google Suggest is a fun and enlightening way to do keyword research. I love this Excel plugin for keyword research. Use Uber Suggest for keyword research. Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that...