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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Peep gave specific instruction and direction for marketers and CROs, backed up by both his own testing experiences and the results of his extensive research. Nobody knows right away how to optimize websites as soon as they walk into the digital...

  2. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. And, the research showed paid search was the channel most heavily...

  3. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    It takes in-depth research, an understanding of what makes news and a compelling pitch to targeted journalists. A new marketing campaign they've developed in response, "Belong anywhere". The feature has lots of potential: this article shows how it...

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    A true UX expert demands to conduct real user research prior to creating any designs. A critical output of this initial user research and problem definition phase is a well-articulated UX strategy. Do they demand to conduct user research before...

  5. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    Check out the full report (linked to in the intro) for more data points from Leadtail’s research on how search marketers engage on Twitter. The search marketing community is one that can be defined by the topics we write about and share with our...

  6. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    They don't make their consumers or site visitors go elsewhere to do research – it's all right there. Why Content Marketing Matters for the Financial Industry Obviously this type of marketing is niche-specific, so these examples are just meant to...

  7. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    So, this will also require some research and education. As with any expansion, you need to reach beyond your comfort zone, while clearly marketing your point-of-diminishing returns. Even though this happenstance is commonplace, there is an inherent...

  8. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  9. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    For more information on the mobile research coming from BrightEdge, including tips on how to choose and implement a mobile solution, the full report can be accessed here. BrightEdge research showed that no HTTP Vary header was a common mistake...

  10. Forget Big Content – Small Content Is Critical to Search Success

    Early research on the sites to have benefitted from Panda 4.0 suggests that those brands investing in creating immersive content experiences won, and won big. Read any popular digital marketing thought leadership blog and you'd be bombarded with...