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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    For enterprise companies, the most effective ones typically involve a great deal of collaboration and solid, in-depth research. Typically the content must be exceptional for this kind of approach to get traction, but it does tend to work well with...

  2. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Make sure you research the network or individual you will be working with and that the traffic is legit and their tactics cannot harm your site. But then the bad news: your in-house SEO team or online marketing agency tells you it’s...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Linking to studies/research is much more natural, this is an original source that is credible and adds value to your content - it’s not a placed link. Make your content much more research heavy: "78 percent of people said.as reported by [brand]" is...

  4. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    While autocomplete suggestions were available in 82 percent of e-commerce websites, the research stated that "36 percent of implementations do more harm than good. Consistent with Baymard Institute research, most (about 63 percent) cited they...

  5. What Marketing Executives Say About Content Targeting

    At Conductor (I am Conductor’s director of research), we are in the final stages of a research study that takes a broad look at how the changes in digital — consumers’ ability to interact with brands on their own terms, brands’ content imperative...

  6. Survey Says: Stop Making Assumptions About Your Content

    For more in-depth qualitative research, do consider more intimate 1:1 settings such as focus groups or interviews but understand the increased time and resource investment required to execute these. This lesson can really translate to all aspects...

  7. 14 Top-Notch Resources to Help You Become a CRO Expert

    Peep gave specific instruction and direction for marketers and CROs, backed up by both his own testing experiences and the results of his extensive research. Nobody knows right away how to optimize websites as soon as they walk into the digital...

  8. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including paid and SEO) was the most effective customer acquisition tactic. And, the research showed paid search was the channel most heavily...