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  1. SEO Is No One-Trick Pony

    This past week, I was joined by Josh McCoy of Vizion Interactive in presenting an SEO workshop for attendees of the Integrated Marketing Summit in Kansas City. Enter in some competitor domains and see how much traction they have in Google (SEM Rush...

  2. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Google Web Search has evolved in recent years with a host of features powered by the Knowledge Graph and other data sources to provide users with highly structured and relevant data. This week, the Google Research team unveiled "structured snippets...

  3. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate returns. Website visibility used to be called just SEM (search engine marketing) and...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. An inherent shift is happening and marketers should begin to...