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  1. Search Top Priority Among SMBs [Study]

    The results of the survey show that for 2015, these SMBs view search marketing and pay-per-click (PPC) advertising as top priorities. According to the survey responses, search and PPC are the dominating priority with 60.6 percent of the results.

  2. Thanksgiving 2014 - What I’m Grateful for in SEO

    If Cutts’ confirmation wasn’t enough, Google’s head of search Amit Singhal also highlighted the value of links at the most recent SMX West conference. Search engines can’t ignore that. So it’s in my best interest that search engines the likes of...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    The more people that get annoyed by takeover ads and then jump back to the search results, the more bamboo you are building. Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise.

  4. SEO Is No One-Trick Pony

    Enter in some competitor domains and see how much traction they have in Google (SEM Rush provides a "SE Traffic Price" metric, showing what it might cost – in AdWords spend – to get what these guys are otherwise getting "for free" via non-paid...

  5. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Google Web Search has evolved in recent years with a host of features powered by the Knowledge Graph and other data sources to provide users with highly structured and relevant data. This week, the Google Research team unveiled "structured snippets...

  6. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    If you think about our search capabilities we have a great data set of topical information about topical tweets. The hierarchy within search really has to lend itself to that taxonomy. Twitter’s temporal nature is, for better or worse, responsible...

  7. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate returns. Website visibility used to be called just SEM (search engine marketing) and...