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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. An inherent shift is happening and marketers should begin to...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Of the respondents, the majority (74 percent) had two or more years experience in the search marketing field. With all the changes in search, content is now the center of the marketing universe. The 2014 Search Marketer Survey by BrightEdge aimed...

  3. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    The search engine? This, according to recent survey data released by Placeable. Brands that fail to ensure the accuracy of search engine location data run the risk of not only missing out on new customers, but jeopardizing their relationships with...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    However, recent moves by search engines have made SEO more difficult than ever. Like finding hidden treasure, search engine optimization (SEO) has never been as easy as some would have you believe. As the number of websites exploded, the search...