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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    The announcement said retailers were investing more in organic this year than last, among other tactics like affiliate programs and remarketing. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Channel data must not live in silos, so marketers should leverage the intent signals found across channels like search and social to better target audiences and optimize their programs. Outside of Facebook, companies like LiveRamp and Revtrax are...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...

  4. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Now you can build truly customer-centric programs across all digital marketing channels. Support of Google AdWords RLSA adds another arrow to our customers’ quiver of audience targeting options," says Matt Ackley, chief marketing officer at Marin...

  5. The 2014 Super Bowl Commercials Just Kicked Off

    As Leena El-omar, YouTube Sports and Auto Programs, said in a post on YouTube's Official Blog, "It's clear how much you love watching and sharing these commercials on YouTube. According to Unruly, "The Super Bowl catapulted the real time marketing...

  6. Using the DMAIC Process for SEO Projects

    Segmented implementation and pilot programs are a couple of different ways to see if your solution will work. It's difficult to port across the whole Six Sigma process to digital marketing projects as our products aren't as clearly defined as they...