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  1. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  2. Last-Minute SEO - Here Come the Holidays!

    To be extra secure, if this is your first foray into affiliate programs, build a smaller "burner" site that will allow them to send traffic to your engine, but NOT to your main domain. But then the bad news: your in-house SEO team or online...

  3. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    The announcement said retailers were investing more in organic this year than last, among other tactics like affiliate programs and remarketing. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing...

  4. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Channel data must not live in silos, so marketers should leverage the intent signals found across channels like search and social to better target audiences and optimize their programs. Outside of Facebook, companies like LiveRamp and Revtrax are...

  5. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...

  6. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Now you can build truly customer-centric programs across all digital marketing channels. Support of Google AdWords RLSA adds another arrow to our customers’ quiver of audience targeting options," says Matt Ackley, chief marketing officer at Marin...