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  1. What is SEM? Depends on Who You Ask

    I generally think organic or a combination," said Krista Neher, marketing strategist, author of "Social Media Field Guide", professional trainer, and founder of "Boot Camp Digital". In the early 2000s, search engine marketing (SEM) was originally...

  2. U.S. Search Awards 2014 Nominations Now Open

    Nominations open today and close July 18 for this event which celebrates the best of SEO, PPC, digital, and content marketing. Search Awards will return during Pubcon this year to honor the top campaigns, software, teams, and individuals in search...

  3. 4 UX Tips That Will Improve Your Content Strategy

    User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. With a focused content strategy that a UX professional would be proud of you'll see better engagement from your users and help them become repeat...

  4. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Just about every professional remotely related to the digital space is claiming some level of SEO expertise. Businesses who hire these individuals and marketing companies often have little to no knowledge of how SEO really works, which is why they...

  5. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    It's a valuable way to reach their customers and they're behind the competition if they don't incorporate video into their marketing strategy. This is great feedback for small businesses that often shy away from producing video because they're...

  6. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s? Content marketing is nothing new, but its recent popularity surge has marketers...

  7. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    With big brands going all-in with content marketing, the competition has never been fiercer. It takes some investment to create something like this (usually in the form of a professional designer) but the ROI is usually off the charts.

  8. Why SEO Can't Reside in a Silo

    Search engine optimization (SEO) is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. While SEO will do both of these things, it is much more effective when combined with a complete online marketing...