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Marketing Positioning

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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    For example, if everyone talks about the value of video marketing from a theoretical perspective, but you're creating 3,000 word in-depth tutorials that really move people forward, that's your niche. What series of smaller objectives are you going...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    In the preceding figure, you can see that ad positioning is determined by Ad Rank. Better Positioning Quality Score also has a significant impact on Cost Per Acquisition (or Cost Per Conversion), another crucial metric for most AdWords advertisers...

  3. 4 Critical Elements of a Successful Content Marketing Team

    But your content marketing team must understand your market, your business, your positioning, and your goals well enough to do this. As agencies move to specialize in content marketing and companies launch their own internal content strategies, one...

  4. How to Make Your Keywords Fit Your Marketing Messaging

    My digital agency is rebranding, which means a new website, new logo, new target audience and new marketing messaging. When we did this, we sent out the survey to existing clients who fit our new target, CMO and marketing organizations and promoted...

  5. A 7-Step Landing Page Template to Convert Prospects into Leads

    Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...