Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
In other words, this lead in local is more about Facebook's overall reach and halo effect, than any extensively overt product positioning. This is exactly the lowered barrier that could finally get SMBs into mobile marketing en masse.
Despite the facts, “organic search remains the most under-funded activity in web marketing”, said Besmertnik. Yet, it remains among of the lowest funding priorities when it comes to the website or marketing budget.
He made a number of good points about re-positioning social when it comes to customer acquisition. If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to marketers, one could be...
Keeping track of the tactics and positioning of our competitors helps us make informed and logical decisions about where to increase, change, or redirect our marketing efforts. Why can't we look at search marketing from the perspective of...
Building identity around top content is now an integral part of a strong digital marketing strategy. As the industry buzzes about changes afoot with Author Rank, it has become impossible to ignore for forward-thinking marketing professionals.
If this is the case then it could be argued that the cost of branded SEM is a waste of valuable marketing capital. Opportunity Cost: Can the organization utilize the marketing dollars from branded SEM in a more profitable initiative?
E-tail marketing is extremely complex and competitive. If you, dear ninja reader, can fake good CTR to the product engine, you can get some nice little CPC discounts, and some better positioning. If not, spruce up your marketing campaigns now!
LinkedIn is moving one step further into business-to-business and business-to-consumer marketing with a new design for company pages and featured updates. It's through these pages that companies reach and truly connect with their target audiences...
With so many ways to reach, engage and convert people on the web, you need a variety of content including positioning, SEO, photographs, email marketing campaigns, blog posts, elevator pitches, offers, etc.
An award-winning copywriter and content developer, she offers both direct and digital marketing experience, both client-side and agency-side, and has worked on major B2B accounts that include American Express, Intuit, Xerox, IBM, Pitney Bowes, and...
If you’re spending money on search engine marketing to drive retail sales, chances are you’ve asked yourself, “how do I measure up against Amazon? American Girl, Lego, Hasbro, Toys "R" Us and Children’s Place all garnered more desirable ad...
If you’ve been continually relying on outdated link building practices, maybe due to an “if it ain’t broken” attitude or a legacy practice that’s just always been in place, you may now be forced to reappraise your approach to this crucial aspect...
But because mobile has the unique ability to target an audience at a far more granular level than any other marketing medium, geo-targeting has been tossed around within mobile to mean deeper, hyper-local, or even lat/long targeting
This is as true with organic SEO as it is with any other marketing strategy. When my agency launched, we targeted “search engine positioning services” out of the gate due to the low competition and faster potential for quick gains.
Wikipedia is highly visible in Google search results, though not nearly as much as Intelligent Positioning reported in February. Intelligent Positioning had found that Wikipedia results appeared on Google’s first search engine results page 99...
Based on industry feedback from our coverage of the Intelligent Positioning study in February, Search Engine Watch decided to embark on its own study, one that would look at both major U.S.search engines (Google and Bing) to gauge how well...
What you’ll find in many of these tools is an integration of analytics, and an associated “cost per click” value (that is to say, “if you bought this organic traffic via AdWords, it would have cost you X” or “the potential value of traffic, if you...
The online newsroom also promotes the social connections beyond Google which are becoming increasing more important as social signals become more important to search marketing. More Content, Better SEO and Positioning
The 2011 holiday shopping season in the U.S.was a true battle for retailers with search advertising competition reaching new heights and budgets up 31 percent over last year,” said Aaron Goldman, chief marketing officer at Kenshoo, in a written...
