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  1. Pre-PPC Strategies For Launching a New Product

    Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to launch. But in order to use PPC to ask and answer questions about...

  2. 4 Critical Elements of a Successful Content Marketing Team

    A wider expertise helps them be creative and effective when developing your content plan. As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become...

  3. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    SEO is a very popular migration path from PPC, and 93 percent of marketers plan to use content marketing in 2014. Furthermore, 72 percent of marketers that use PPC plan to increase their PPC budgets in 2014, which demonstrates it is generally...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Online marketing will increase to 1,000 billion Yuan by 2015, according to China's 12th Five-Year Plan (2011-2015). With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Several Meetup Groups and marketing organizations in the Windy City plan to attend the SES Chicago networking cocktail reception on Tuesday, Nov.for a collaborative get together with SES attendees, speakers and exhibitors.

  6. 12 Things You Need to Do NOW to Get Your SEM Holiday Campaigns Ready

    Review Your Shipping Requirements: You need a strategic plan for a sustained marketing effort throughout the season (probably 4-6 weeks long). Determine Your Seasonal Offers: By now you should know what worked last year and what you plan to offer...

  7. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Marketers realize the potential; a joint study between Google and ClickZ late last year found that 48 percent of marketers plan to increase engagement in mobile advertising through 2013. Take advantage of real-time bidding and flexible bidding...