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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Make a plan and create an overview of your goals and what your content marketing will look like. For an engaging content marketing plan, focus on creating content that helps your customers and provides them with the resources they need to make...

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The client decided to devise a plan to begin expanding their promote products via AdWords. Designate a Testing Budget and Plan Below is a quick plan to get your diversification process started: Once you have a process down for regularly expanding...

  3. Pre-PPC Strategies For Launching a New Product

    Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to launch. But in order to use PPC to ask and answer questions about...

  4. 4 Critical Elements of a Successful Content Marketing Team

    A wider expertise helps them be creative and effective when developing your content plan. As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become...

  5. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    SEO is a very popular migration path from PPC, and 93 percent of marketers plan to use content marketing in 2014. Furthermore, 72 percent of marketers that use PPC plan to increase their PPC budgets in 2014, which demonstrates it is generally...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Online marketing will increase to 1,000 billion Yuan by 2015, according to China's 12th Five-Year Plan (2011-2015). With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers...

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Several Meetup Groups and marketing organizations in the Windy City plan to attend the SES Chicago networking cocktail reception on Tuesday, Nov.for a collaborative get together with SES attendees, speakers and exhibitors.