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  1. 4 Critical Elements of a Successful Content Marketing Team

    A wider expertise helps them be creative and effective when developing your content plan. The business strategists are focused on understanding the business, the industry, and the bigger competitive and marketing context of this overall effort.

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Online marketing will increase to 1,000 billion Yuan by 2015, according to China's 12th Five-Year Plan (2011-2015). Brazil and Russia will be among the front-runners of this growing industry, as technology advances and large emerging economies...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The challenge to leverage multiple digital media is best met with a basic understanding that efforts on each must roll up to a more cohesive strategy and plan. The allocation of resources must be guided by information, as opposed to intuition and...

  4. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Hopefully, they'll draw on this connection when they are buyer-ready and plan to pull the trigger on a purchase. Industry research shows that 86 percent of buyers begin their buying process with a non-branded search.

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Several Meetup Groups and marketing organizations in the Windy City plan to attend the SES Chicago networking cocktail reception on Tuesday, Nov.for a collaborative get together with SES attendees, speakers and exhibitors.

  6. How to Build Your First Content Marketing Strategy

    You can use the information you've gathered to plan and design your content specifically for your audience. If you truly want to develop an effective content strategy, it's important to have a plan. So before you start writing, take the time to...