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  1. 4 Critical Elements of a Successful Content Marketing Team

    Here's a closer look at the different functions and roles within a content marketing project, and who you need to have on board to ensure your content marketing strategy is successful. It's easy to see how this kind of expertise can make a...

  2. Driving Consumer Insights With Mobile Analytics

    Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.

  3. Is Agile Marketing the Future of Search in 2013?

    There's a huge amount you can learn about marketing by reading about agile project management techniques and processes. For anyone who is experienced in SEO, I would suggest that rather than trying to develop new skills in search, perhaps you...

  4. How to Create an Editorial Calendar That Will Grow Your Audience

    Bloggers, editors, content managers, and project managers use editorial calendars to easily communicate deadlines and show contributors where individual pieces fall in the grand communications plan. They also double as a backup plan for emergencies.

  5. Search Engine Watch Redesign Breaks Records

    The ultimate aim of the project was to create a more attractive and engaging website that showed off all the great content we have and make it easier to find. However, to measure the success of a fluffy objective such as “create a more attractive...