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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not provided)" data, what SEO professionals and content marketers should be looking for in terms of data features, and how gShift is...

  2. 4 UX Tips That Will Improve Your Content Strategy

    UX professionals know that in order for a first-time buyer to become a repeat customer and a brand advocate, their experience needs to be spectacular from the beginning. You don't want to create a content plan that will be rolled out in the next...

  3. 4 Critical Elements of a Successful Content Marketing Team

    In addition to these tactics, you're looking for experienced professionals who understand broader Internet marketing, content strategy itself, and even the communications process. Instead of focusing generally on your website, SEO professionals are...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    As such, event marketing represents a significant percentage of the B2B marketer's budget and a critical asset SEO professionals need to leverage for performance. Events present an opportunity for B2B SEO professionals to connect with potential...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.

  6. Searcher Personas: A Case for User-Centric SEO

    In fact, digital marketing as a whole is moving further into user-centricity; we, as SEO professionals, are on the bandwagon whether we like it or not. We would love to know, for future discussions: do you already use (or plan to use) personas in...

  7. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the top social media investments for the coming months, according to a survey from The Creative Group, a staffing firm for marketing, PR, and advertising...

  8. How to Start a Realistic International SEO Campaign

    The good news for SEO professionals is that the tactics you employ for a domestic effort are still in play in international campaigns. Instead, include them as part of a medium-term or long-term plan, but put your efforts behind the things that you...