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Marketing Plan Performance

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  1. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Plan for Language Translation and Localized Campaign Management And Marin said performance marketers "investing in native advertising channels should consider the levels of user engagement and interactivity the platform’s users have with its paid...

  2. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Plan ahead. Seasonality can really make or break your campaign performance. Ecommerce advertisers traditionally get to have all the fun. The holiday shopping season is the event of the year and about the only thing PPC folks can talk about in Q4.

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The challenge to leverage multiple digital media is best met with a basic understanding that efforts on each must roll up to a more cohesive strategy and plan. There remains a disconnect between what senior marketers know needs to be done and what...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Fifty-five percent of companies plan to either start using, or to increase their use of virtual online events, while 40 percent plan to start or increase their use of regional road show style events. Branded keyword data helps validate the...

  5. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    One of the most important aspects of the marketing plan in 2014 will be allocation of resources across channels to support optimum results. Far too often, marketers depend on search position, fans, likes, shares and +1s to validate allocation of...

  6. Future of Paid Search: Think Target Audiences, Not Just Keywords

    How We Need to Plan Paid Search Campaigns in the Future We all know about the intent-based wonders of marketing on search. It isn't just about eeking out a little extra performance now. Keywords offer us a lot of granularity (giving us a way to...