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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    Issue Escalation Plan As my dad taught me, "Proper planning prevents poor performance. Be nimble and enjoy this time because it really is one of the best times of the year to be in search marketing. The National Retail Federation is forecasting the...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Find the most authoritative sites within a niche and create a plan to approach them. This builds your marketing list and your own audience for future promotions. Any extra boost you can have from the author is also likely to increase the organic...

  3. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The editorial and marketing teams there know their audience inside and out and have a well-drilled plan to ensure they "service" their three key personas well with each issue. Pick up any one of those and read the "cover lines," the carefully...

  4. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Plan for Language Translation and Localized Campaign Management And Marin said performance marketers "investing in native advertising channels should consider the levels of user engagement and interactivity the platform’s users have with its paid...