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  1. Native Advertising for Small Business: The Missing Link?

    Native advertising is the missing link in a small business’s content marketing plan that can make it succeed. Unfortunately, content marketing doesn’t need faith — it needs a plan. Native advertising blurs the lines between organic content and...

  2. Last-Minute SEO - Here Come the Holidays!

    Do you have a year-round visibility plan you can just tweak for changes in seasonal search terms? In fact, your organic search showing up with a paid ad can indicate to users YOU are the authority, resulting in higher click-through rates.

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Several Meetup Groups and marketing organizations in the Windy City plan to attend the SES Chicago networking cocktail reception on Tuesday, Nov.for a collaborative get together with SES attendees, speakers and exhibitors.

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media strategy that aligns with business goals. Advertising Value - Social SEO Improved Search Rank: e.g...