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  1. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Several Meetup Groups and marketing organizations in the Windy City plan to attend the SES Chicago networking cocktail reception on Tuesday, Nov.for a collaborative get together with SES attendees, speakers and exhibitors.

  2. Key Factors to Effective Competitive Analysis as a Small Business

    Well, the logical answer would be to start with a realistic business plan, but that plan should also contain competitive analysis as a mainstream part of it. Competitive analysis can be good for both your organic and paid PPC strategies, and it is...

  3. 3 Keys to Activating an Audience with Smarter Content

    The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media strategy that aligns with business goals. Advertising Value - Social SEO Improved Search Rank: e.g...