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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Furthermore, 72 percent of marketers that use PPC plan to increase their PPC budgets in 2014, which demonstrates it is generally successful. Furthermore, integrated strategies work much better than stand-alone initiatives, but small business...

  2. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Conserve your budgets from Thanksgiving through the end of Q4. Use your own historical data (look at all website traffic, not just PPC) or tools like Google Trends to get a better understanding of when you should spend big or be conservative with...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Nine Bay Area Meetup Groups plan to attend the SES San Francisco networking cocktail reception on Wednesday, Sept.for a collaborative get together with SES attendees, speakers and exhibitors. This will be the first time that this many Meetup Groups...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    With a budget that's only a fraction of some neighboring state budgets, OTRD needs to make every dollar count. We're in the middle of a major shift of how people use tools to plan their travel. She and her colleagues Jennifer Kalkman, Director of...

  6. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Using this data, you can adjust your marketing plan accordingly and change budgets or strategies between channels, if necessary. The new Customer Journey tool lets you interactively explore the typical online buying behavior of your site's visitors...

  7. How to Combine Your Online Marketing Technologies Effectively & Efficiently

    With these insights, budgets can be more intelligently, and even automatically, managed and returns on investment can reach new heights. For marketers looking to bust out of individual channel silos and reap the advantages of integrated marketing...

  8. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    We're estimating numbers to help justify and compare options for economical use of corporate function budgets. My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level...