It can also help to work through the various stages of the classic sales and conversion funnel, preparing a communications plan from day one to ensure that your eventual goal, to grow a long-term relationship with the influencer, happens.
It allows you to plan out your editorial calendar. How do you show return on content marketing? Her company was forced about two years ago to adopt content marketing, and she talked about what she learned.
So if you haven't already it's time to add local search optimization to your marketing plan. These vendors will set you up with a website, a local ad or marketing campaign, and some kind of local off-site page presence for a monthly fee, all you...
Building real back links, industry authority, brand reputation and expanding the scope of your content have got to be a bigger part of the plan now. They didn't plan on me hitting a double; they knew I wasn't going to do a split to catch a pop-up...
Always Be Learnin' (ABL): If you're creating content to tick a box on your marketing plan, then any content will do. While the specifics of your content strategy is still informed by data, this starting point depends on the idea that the...
Jo Turnbull: I think it is important to incorporate social media into a content marketing plan and within that you use egobait, instead of just doing social because you think you should not because you understand it or really want to.
Understand where your audience segments are in the funnel as you plan social ad campaigns. Overland, her digital marketing agency's Vice President, and Karunakaran, Sr. Her company's testing has shown that the auto-bid management system in Facebook...
At SES Toronto next week on June 13, I plan a deeper, more detailed dive on this topic in the Social Media in the Boardroom session. Social Media ROI: How To Define a Strategic Plan Social media marketing affects and supports all critical areas of...
Provide a Game Plan give them a fresh background and profile image – and show them who they should be following, how to find other people to follow, how to use Twitter search and other tools, and help them get their feet wet so they feel...
Four groups of Canadian marketing professionals plan to attend the SES Toronto networking cocktail reception on Thursday, June 13 for a collaborative get-together with SES attendees, speakers and exhibitors.
Reaching target audiences wherever they are in the social landscape is a strong motivating factor when developing the social media marketing plan. Brands and businesses were initial skeptical about the validity of social as a marketing and business...
However, before you rush to the iTunes app store to download the micro-storytelling app, you will need a micro-plan. Vine is also proving to be a real hit with brands looking to utilize social video as part of their digital marketing strategies.
To provide a little fodder, and cause for discussion, here's my slightly warped predictions (and solutions) on possible SEO challenges to plan for or against! Short term: Identify topic authorities, implement authorship, and plan content around...
While we'd all like to be testing and iterating our ad copy all the time, if you don't implement a repeatable optimization process and structure within your organization, chances are that your testing plan will fall off the radar screen at some...
In this step, you observe the situation, trying to evaluate the important elements that will affect your plan and goals. In essence, it means to modify your plan to address the observations you made in the previous step.
Use your competitors to figure that all out, and go from there to implement your own plan. Well, the logical answer would be to start with a realistic business plan, but that plan should also contain competitive analysis as a mainstream part of it.
NRF also reports consumers plan to spend $2.3 billion on flowers. This year, Google also put a marketing package together with a big bow on it with its Here's to the Moms page, a portal to all sorts of Google products.
To do so, a B2B organization must first have a solid social media plan that defines the market position and a review of the online competition. Which social network is the best for B2B marketing? For Google+ to win here, Google will need to invest...
Just like the message boxer Mike Tyson delivered when he said "everyone has a plan ‘til they get punched in the mouth," content marketers recognize that all bets are off as soon as the content makes contact in the wilds of social media.
Plan and write a series of 5 or more blog posts around your core idea. When you’re just starting out with your content marketing strategy, one of the biggest challenges is consistently creating great content.
