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  1. SEO Game Change: Are You Setting the Right Expectations?

    Building real back links, industry authority, brand reputation and expanding the scope of your content have got to be a bigger part of the plan now. They didn't plan on me hitting a double; they knew I wasn't going to do a split to catch a pop-up...

  2. How to Create Great Content: Start by Creating Content for Yourself

    Always Be Learnin' (ABL): If you're creating content to tick a box on your marketing plan, then any content will do. While the specifics of your content strategy is still informed by data, this starting point depends on the idea that the...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Reaching target audiences wherever they are in the social landscape is a strong motivating factor when developing the social media marketing plan. Brands and businesses were initial skeptical about the validity of social as a marketing and business...

  4. Key Factors to Effective Competitive Analysis as a Small Business

    Use your competitors to figure that all out, and go from there to implement your own plan. Well, the logical answer would be to start with a realistic business plan, but that plan should also contain competitive analysis as a mainstream part of it.