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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Plan Ahead With Your Strategy Creating a thorough plan at least six months in advance will be key. Ernesto Bruce, Adidas America's director of soccer, noted on Forbes.com that the 2014 World Cup would be the "largest marketing campaign in the...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Make a plan and create an overview of your goals and what your content marketing will look like. For an engaging content marketing plan, focus on creating content that helps your customers and provides them with the resources they need to make...

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The client decided to devise a plan to begin expanding their promote products via AdWords. Designate a Testing Budget and Plan Once you have a process down for regularly expanding your keyword list, then you need to designate a testing plan.

  4. Forget Big Content – Small Content Is Critical to Search Success

    What is a "flat plan"? One of the best ways to start the process of pulling together your regular strategy is to reverse engineer the "flat plan" of your favorite magazine! In simple terms, it is the document used to schematically plan out the...

  5. Pre-PPC Strategies For Launching a New Product

    Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to launch. But in order to use PPC to ask and answer questions about...

  6. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Even though none of the destinations below made the list of top travel keywords they do provide insight into where people plan on traveling this year. Search marketing intelligence company AdGooroo has released its annual report providing insight...