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Marketing Plan

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  3. Forget Big Content – Small Content Is Critical to Search Success

    What is a "flat plan"? One of the best ways to start the process of pulling together your regular strategy is to reverse engineer the "flat plan" of your favorite magazine! In simple terms, it is the document used to schematically plan out the...

  4. Pre-PPC Strategies For Launching a New Product

    Kevin Milani, VP of Digital Marketing for Virtual Marketing Staff, uses Graph Search to find out about people who like similar products and services to the ones his clients plan to launch. But in order to use PPC to ask and answer questions about...

  5. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Even though none of the destinations below made the list of top travel keywords they do provide insight into where people plan on traveling this year. Search marketing intelligence company AdGooroo has released its annual report providing insight...

  6. Conquering Content Marketing, Step 5: Measurement

    Conquering Content Marketing in 5 Steps: It All Starts With a Plan Conquering Content Marketing, Step 4: Racing to Launch Lisa Hughes, a New York-based content marketer for UK apparel company British Outfitters, just learned that someone has hacked...

  7. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    In fact, Adams shared 10 reason why Google Webmaster Tools isn't a foolproof Plan B for secure search: Marketing is more complex today than ever. The unfortunate reality today as a result of secure search in terms of content marketing and SEO is...