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  1. What Marketing Executives Say About Content Targeting

    Anecdotally, it has been our observation that although many organizations have made enormous strides in content sophistication many organizations still have some major evolving to do to escape a "content frenzy" — a state of furiously creating...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    Barone then talked about how to use a persona worksheet to represent your audience groupings, with the idea being that you then tie those personas into the buying cycle stages to determine which type of content needs to be developed for each persona.

  3. 4 UX Tips That Will Improve Your Content Strategy

    At what stage of the purchase process does this buyer persona start to consume content from our business? Instead, create targeted content for each stage of a persona's buying process. You don't want to create a content plan that will be rolled out...

  4. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Take a look at your buyer persona and segment off your notes into where they fit in a typical marketing funnel. Group those similarities, and that becomes your buyer persona. The first couple runs at this content strategy process will take longer...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Instead, he emphasized the importance of filling out your persona profiles by really getting to know your customers before you take any action. You can build what looks like a persona through social chatter and surveys and all kinds of other...

  6. 8 Tips for Building Your Internal Content Marketing Strategy

    Take that list of what you have and use those customer stories and persona to figure out what's missing. This is what will make your content marketing successful. Whether you work in an agency setting writing content for others all day while your...