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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are many ways to identify good content marketing opportunities. Bringing all the necessary team members together to execute an initial campaign can be quite challenging, but once the company gets into a regular cadence of these content...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This builds your marketing list and your own audience for future promotions. Any extra boost you can have from the author is also likely to increase the organic performance of that article as a knock-on effect from the links, engagement, and social...

  3. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    In short, each marketing channel must be evaluated based on its ability to drive performance. Advertisers can now see which mobile ad drove more performance to desktop conversions. Ad performance can even be broken down in terms of types of mobile...

  4. 14 Top-Notch Resources to Help You Become a CRO Expert

    On the homepage, readers can test their conversion optimization knowledge by voting on whether the control or the variable had a better performance. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Then, marketers can supplement FBX with performance data from these channels to bid more effectively and measure incremental return on investment (ROI). As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has...

  6. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    However, you don't want these tests to negatively impact overall performance – or at the very least offset the trends that may cause you to make erroneous corrective actions. If your golden corral keywords' performance ever slips, your entire...

  7. gShift Gives Marketers Additional Ways to Track Content Performance

    Marketers could use the module to compare different products or services in terms of content marketing performance, too. As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are adding new functionality...