The same is true for travel, retail and other industries," he adds. Your customers increasingly spend their time on social networks; Nielsen reports 20 percent of the average consumer's time spent online is in social media.
Use image tagging tools such as those from startup Stipple that automate the tagging of images as they travel throughout the web. We've all heard the impressive stat that 47 percent of U.S.online consumers have made a purchase based on...
While most would expect blog posts along the lines of fabulous holiday destinations, swanky dream villas or travel tips, they scored a massive hit online with their piece on 5 creepy beach sculptures to scare off sunbathers.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
And Google, which had acquired travel behemoth Frommers in August 2012, has recently sold the popular travel guidebook company back to its founder. According to Andrew McEvoy, Managing Director of Tourism Australia, Australia was 2012's most...
Pursue national learning events like the recent SES New York conference or local seminars, networking events or meetups where you can brush elbows with smart folks without dumping thousands on travel costs.
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ How can a legitimate business compete online? Experts Talk About The Future of Search – Marketing Pilgrim Bing Ads is teaming up with digital marketing company Mi9 to make it...
The reality is that they told their bosses they love it thinking they’d get a chance to travel) Seeing how people react to your work from different countries, cultures, and languages is very rewarding and insightful – and if you get good at it...
Seeding content assets that are optimized for mobile, tablet, and desktop also allows a greater reach and is often better-aligned to create and/or target intent on restaurant, travel, and location-based queries.
If you're in travel, you should be very active on Tripadvisor Forums. Include in your cost-benefit analysis whether your competitors have the capacity to surpass you with online interaction, because that's a huge piece of the puzzle.
Although geared towards the travel industry, I believe everyone who is thinking about this could benefit from reading: Getting Serious about Inbound Marketing This has been going on since I started working online and it's not bound to stop anytime...
This was not lost on the travel website BeatOfHawaii.com. Casie Gillette, director of online marketing, KoMarketing Associates is an SEO who has spent a lot of time working with PR teams. Publications online and offline have limited space for...
These can include domain-specific search applications such as, e.g.document archive searching; file searching on a computer or network; company or individual searching; real estate searching; price comparison searching; reference, book, and...
The travel industry consists of three distinct subcategories - Hotels, Airline, and Car Rental. More than three-quarters of mobile travel users download map and driving directions when looking to convert with hotels, while both airline and car...
Travel There’s a new breed of peer-to-peer education companies that offer a lot of education focused on issues specific to online marketing, especially startups. You can ask them a question, sometimes online or by appointment, and they’ll come back...
Baidu still has superior search technology, incorporates vertical searches such as their travel, maps and video, and offers users with an experience they are used too. It is expected that the launch of 360 will radically alter the existing...
For example, if your favorite travel blogger has just written about her recent trip to Paris – follow it up with your thoughts. User online sharing habits have evolved in the way that people will now share content via social more often than they...
They included online travel aggregators (OTAs) like Travelocity and Orbitz, opaque sites like Hotwire and Priceline, and brand sites like Hilton and Best Western. Some of the smartest people in the online space manage these travel sites.
The company enters Brazil with a solid base of clients, such as Brazilian Telco, Telefonica and global automotive, travel and hospitality brands. There are over 85 million Brazilians online, with 97 percent of those online using social networks...
Their reviews range over a number of verticals, including restaurants, retail, hotels and travel, real estate, education, and more. BrightEdge recently looked into search results across the travel, retail, auto rentals and other verticals, across...
