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Marketing Offline Project Management

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  1. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Typically, among other things, agencies are very adept at project management and obviously should have experience with working with truly local partners or resources in supporting integrated marketing.

  2. Is Your Paid Search Campaign Part of a Mix or a Mess?

    Is your marketing coordination agnostic about the channel (online, offline) of conversion, as long as it's the most efficient as possible? For those of you in the 10 – 19 bucket: If the groundwork is ready for incorporating media mix into your paid...