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Marketing Offline Local Search Online Conversions

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  1. The Call for Call Tracking Is Answered

    Furthermore certain keywords are more likely to drive offline conversions than online - for instance 'find a dentist' versus 'find a dentist online' shows that users are somewhat qualifying themselves as to the kind of conversion they are likely...

  2. SES New York is a Search Expo as well as an SEM Conference

    TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online, offline and mobile local advertising solutions to top national brands. These solutions are built with patented Learning Search technology - an...

  3. SearchDay | President 2.0

    Offline and Online Conversions Tracking: Increase Your ROI VERTICAL SEARCH The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions -- both online and offline -- can be tricky, but it is...

  4. SearchDay | Judging PPC Performance

    VERTICAL SEARCH "Research online, buy offline," (ROBO) is the concept that a growing volume of product research is happening online while the majority of buying remains offline in physical stores. Judging PPC Performance: Focus on Conversions...

  5. For Local Search, It's All About the Online-Offline Gap

    The need to bridge the gap between the online and offline worlds stuck out as a key issue during a pair of local search sessions run by the Kelsey Group at SES San Jose last week. As Google continues to develop all of these fronts, it could add up...

  6. SearchDay: What Are You Converting?

    Website Optimizer Enables Pruning and Offline Validation Posted by Nathania Johnson Aug 20, 2008 Google has released a major update to Website Optimizer, which contains new features that will have users breathing a sigh of relief.

  7. Winning the Local Search Battle - Part 2

    Research shows that a high percentage of local search traffic converts offline, so provide both online form handling and a local telephone number to enable consumers to respond in the manner which they prefer.

  8. Think Universal, Act Local

    If most conversions are happening offline, how do you measure ROI on a search marketing campaign when there is an inherent disconnect between the PC and your drive to Best Buy? Local intent probably isn't in the 100 percent range, but Schott's...