In a survey conducted by Jupiter Research for Bazaarvoice and richrelevance, 61% of reluctant shoppers said they could be positively swayed by online shopping resources. As consumers head to the web to research online and offline purchases...
More retailers are turning to social media as part of their back-to-school marketing campaigns, according to Jupiter Research. Back-to-School Offline Purchases Influenced by Online Ads The back-to-school season has grown in importance for retailers...
In the iProspect Blended Search Results Study, conducted by Jupiter Research for iProspect, the data showed that searchers are much more likely to click on image, news, or video search results when they are presented in a blended format.
TV advertising is the number one impetus for people to search for a particular company or product online, surpassing all other forms of advertising, even word of mouth (iProspect Offline Channel Influence on Online Search Behavior Study conducted...
Berk, a former search analyst with Jupiter Research, joined Marchex last year when it acquired Open List, a local search technology company he founded. IYPs and Directories – Most offline Yellow Pages now have an online counterpart, that the same...
Offline Ads Surprisingly Influential to SearchersAccording to a new study by Jupiter Research and iProspect, a surprising two-thirds of searchers are led to search on a given keyword as a result of offline marketing.
Offline Ads Surprisingly Influential to SearchersAccording to a new study by Jupiter Research and iProspect, a surprising two-thirds of searchers are led to search on a given keyword as a result of offline marketing.
According to a new study by Jupiter Research and iProspect, a surprising two-thirds of searchers are led to search on a given keyword as a result of offline marketing. While many search marketers understand that there is a connection between online...
A new study from iProspect and Jupiter Research finds that more search marketers are able to measure ROI than could two years ago, and more search marketers' jobs are being measured against both search metrics and overall business results.
Jupiter Research Solo AgainJupiter Research, which was sold by Jupitermedia to Kagan Research for $10.1 million a year ago to create JupiterKagan, is now on its own once more. Integrate your offline marketing efforts with an online strategy...
Jupiter Research Solo AgainJupiter Research, which was sold by Jupitermedia to Kagan Research for $10.1 million a year ago to create JupiterKagan, is now on its own once more. Integrate your offline marketing efforts with an online strategy...
Minus Expenses Yahoo, Google Ad Revenues Similar While it is well known Google has higher search market share, recent analysis of profits show Yahoo's ad revenue is a lot closer than the market share would suggest.Jupiter Research blogger David...
The survey, which will collect data until the end of this week, is being conducted by Jupiter Research in five languages: French, English, Italian, Spanish and German. Search marketers need to understand those touchpoints, and recognize the...
On the organic SEO side, E-consultancy echoes Jupiter Research findings suggesting that upwards of 80% of all commercial clicks come from organic search results. Increasingly, firms are seeing search as part of a bigger overall marketing picture...
New research from iProspect and Jupiter Research shows that even though shoppers are using search engines to research products, nearly half are still making purchases through bricks and mortar retailers.
The Post-Holiday Online Shopping Study, sponsored by iProspect and conducted by Jupiter Research, found that 47% of Internet users who reported researching products online during the 2005 holiday season bought those products offline at a physical...
The study, a joint effort between Jupiter Research and iProspect, surveyed 636 qualified search marketers and 224 search agencies, probing for specific practices and methods used in the overall search marketing process.iProspect released the...
According to Jupiter Research, for each dollar generated online, travel companies recorded an additional $5 revenue from traditional channels as a direct result of research that consumers did online. We passed that particular event through to the...
In this column, Gary Stein from Jupiter Research covered the same topic at length. Jupiter Research found that Overture had the best features and management interface of major paid listings providers, according to interviews that were done with...
Jupiter Research forecasts that online holiday sales revenue will reach $13.1 billion this year. Just as in the offline world, some online retailers have better reputations than others. Tomorrow: A look at Dealtime, one of the most successful...
