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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...

  2. Small Business Social Media: 3 Tips to Get Started

    The skillsets between online and offline networking can be very different. Prior to that, it seems like social media was an afterthought, much like email marketing (which, like social media marketing, should not be an afterthought, but that's a...

  3. ROPE: 4 Essentials for Global Integrated Digital Marketing

    If people continue to think that the online channel is the little brother or sister of offline media, it will continue to be treated as such – loved but often ignored and occasionally kicked. Many marketing pundits and practitioners can agree that...

  4. 4 Key Recommendations for B2B SEO in Industrial Markets

    As indicated in the first chart of the article, supplier sites, trade publications (online and offline), and the recommendations from colleagues and peers are also important. Here are four key recommendations B2B organizations working in the...

  5. B2B Search Engine Marketing: Goals for 2011

    Connect the Dots Between Online & Offline Marketing Strategy But similar to our resolutions for eating healthier and getting back to the gym, achieving measurable results with B2B search engine marketing will undoubtedly be challenging.

  6. The Future of B2B Search Marketing

    Although marketers separate online and offline strategies, prospects don't. According to Middleton, the future of B2B search marketing will evolve beyond tactical lead generation and begin to focus on the customer all the way through the buy cycle.