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  1. 3 Building Blocks for Content and Search Marketing Success

    Content that connects with the right audience fuels success across all your paid, owned, earned, and offline media. The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape to a...

  2. Survey Says: Stop Making Assumptions About Your Content

    Is my content influencing offline actions? This lesson can really translate to all aspects of marketing. Overall, your content marketing program may be successful but what are the pieces that are really driving the actions you want and what is it...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Good news for online retailers: K-12 and college shoppers spent more online for back-to-school shopping than they did offline, according to the report. K-12 families spent an average of $896.90, which was 41 percent higher than offline shoppers.

  4. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been around for 50 years in an offline world," said Scott who attended his first Search Engine...