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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Successful marketing executives recognize that meeting overall business objectives requires focusing on the customer, not the channel," Marin said in its paper. While a single-channel management focus can have some tactical advantages, it often...

  2. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    The report indicates that only 13 percent of content marketers would describe themselves as being 'very successful' at achieving important objectives. The mere 13 percent of marketers who believe their content strategy is successful at achieving...

  3. 4 Critical Elements of a Successful Content Marketing Team

    Content strategy can be used to achieve a number of different marketing objectives, from lead generation to building brand visibility. More than any other type of marketing endeavor, the composition and talents of the executing team are absolutely...

  4. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Misinterpreting data can prevent your plan from succesfully achieving objectives. One of the most important aspects of the marketing plan in 2014 will be allocation of resources across channels to support optimum results.

  5. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    The objectives of your hangover cure will be specific to your business. Email marketing: Develop an email marketing program targeted to individuals who purchase specifically during the holidays. Direct marketing: This is the old guard in this list...

  6. Searcher Personas: A Case for User-Centric SEO

    Check your work to be certain that each persona is aligned with your business objectives and offerings, and that you fully understand the context. We use the keyword research as a data source to better understand those personas, a concept well...