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Marketing Objectives

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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. A campaign must also be designed to accomplish business goals like connecting with influencers, branding objectives...

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Identify your goals ahead of time by making clear objectives for driving traffic to your site, gaining brand exposure and interactivity through social, and determining who is going to stick around and become your customers when the event is all over.

  3. Content Conundrum: The Vanity vs. Performance Dilemma

    Just make sure you set up a process to measure your content objectives at each stage of the content marketing process. Understand your audience and your objectives before you create content and always have your customers in sight and earshot when...

  4. Mobile Advertising Measurement: Winning the Long Game

    Acquiring quality users is one of the biggest objectives of long-term campaigns. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand...

  5. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Successful marketing executives recognize that meeting overall business objectives requires focusing on the customer, not the channel," Marin said in its paper. While a single-channel management focus can have some tactical advantages, it often...

  6. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    The report indicates that only 13 percent of content marketers would describe themselves as being 'very successful' at achieving important objectives. The mere 13 percent of marketers who believe their content strategy is successful at achieving...