SEO News

Marketing Numbers Column

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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Editor's note: This column originally was published on May 16, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. Export data using these segments and compare to Neilsen's demographic stats to look...

  2. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    When reviewing your traffic sources report, keep in mind that it is a mix of quantity and quality (i.e.don’t just look at where you're getting the most views, also look at the average view duration column to find which sources are providing you...

  3. Why Quality Score is One of the Least Important AdWords Metrics

    Contrary to popular belief, you are better off turning the entire quality score column off and ignoring it entirely,” according to McDonald. Quality Scores are Like Cholesterol Numbers Yet the marketing scare tactics have us all running around...

  4. Global Search Marketing Numbers Are Shocking, Wake up America!

    The main purpose of my column today is to send a wake-up call to anyone who's asleep and doesn't realize the sheer scale of the growth in the global Internet. Note: Many of these numbers were taken from sites such as Internet World Stats.of Global...