Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. Bing Delivers Five Times as Many Malicious Websites as Google – PC Magazine By the numbers: Google (272 malicious results...
Easily strip away the initiative and targeting prefixes using text to column under the data menu. Once the report is open, insert a blank column to the right of the Ad Name column by right clicking at the top of column E +” symbol that separates...
I could devote a few hundred pages to social link building, but for this column, I'm zeroing in on one key aspect of the social graph. The engines will be looking for footprints in this content, and while I don't expect penalties, don't be...
Bearing in mind that this column is about people who don’t have the time or budget for SEO, my suggestion is that you integrate the knowledge that you need links into your day to day business thinking.
Contrary to popular belief, you are better off turning the entire quality score column off and ignoring it entirely,” according to McDonald. Quality Scores are Like Cholesterol Numbers Yet the marketing scare tactics have us all running around...
Author's Note: Thanks to Optify CEO Rob Eleveld for his assistance writing this column. Given the pace of change in online and digital marketing, agencies will only grow in numbers and services they provide to their clients.
My prior column "Link for People, Not Search Engines," was met with a few favorable responses and responses asking for more concrete advice/examples. For the remainder of this column, let's forget the search engines exist, or say for the sake of...
Editor's note: This column originally was published on July 24, 2011, and comes in at No.on our countdown of the 10 most popular Search Engine Watch columns of 2011. With 10 million confirmed users of Google+, and comScore reporting there were 20...
The first part of this column discussed how to drive better rankings for your social media pages. Editor's note: This column originally was published on June 27, 2011, and comes in at No.on our countdown of the 10 most popular Search Engine Watch...
So, we moved away from the old column format (remember that? However, overall, there was not a single negative impact on traffic numbers and as you can see below, the charts tell a fantastic story of growth.
But their connection is clear, as this column for the past few years has fed on the convergence of social, local, and mobile (SoLoMo). Some of this might not be terribly new, but the usage numbers and growth continue to surprise us and indicate...
First, add a Weighted Ad Relevance column = (AdRelevanceScore X Impressions). Profit Per Impression (PPI): To normalize for these differences, let's calculate profit per thousand impressions to make the smaller numbers easier to analyze.
One column vs.two or three column design You will also have more control of the dynamic variables that populate the test pages (dynamic phone numbers for example. Register now for SES New York 2011, the Leading Search & Social Marketing Event...
The main purpose of my column today is to send a wake-up call to anyone who's asleep and doesn't realize the sheer scale of the growth in the global Internet. Note: Many of these numbers were taken from sites such as Internet World Stats.of Global...
We'll assume you're using Google Analytics for the rest of this column, but most of the advice will be the same for whichever package you use. How you organize these makes no difference as far as the hard numbers are concerned, but can make a big...
Although this column only covered three sources of competitive intelligence, it's easy to apply several different types to any given report your organization uses to prioritize actionable insights and identify different areas of opportunity.
My last column looked at some simple analytics reports and methods that can help you to improve your site's search traffic. This is a pure numbers game. These pages were usually all filled with corporate fluff, written by someone with little or no...
SEW presents our new weekend column. That's awesome if the seeker is actually looking for something that large numbers of other people have already looked for -- and immune to the distraction of items showing up in that list along the lines of "My...
Editor's note: This column is part of a series dedicated to looking at the digital strategies and tactics being employed in the U.K elections. These are big numbers in the context of e-mail marketing.
You can get a sense of his point of view in his latest ClickZ column entitled "Being Indispensible by the Numbers. Jim Sterne, who has written six books on Internet advertising, marketing, and customer service, tackled the complex world of social...
