SEO News

Marketing Numbers Column

RSS
  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Editor's note: This column originally was published on May 16, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. Export data using these segments and compare to Neilsen's demographic stats to look...

  2. Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics

    When reviewing your traffic sources report, keep in mind that it is a mix of quantity and quality (i.e.don’t just look at where you're getting the most views, also look at the average view duration column to find which sources are providing you...

  3. Why Quality Score is One of the Least Important AdWords Metrics

    Contrary to popular belief, you are better off turning the entire quality score column off and ignoring it entirely,” according to McDonald. Quality Scores are Like Cholesterol Numbers Yet the marketing scare tactics have us all running around...

  4. Non-Google Link Strategy: An Example of Stealth Link Marketing

    My prior column "Link for People, Not Search Engines," was met with a few favorable responses and responses asking for more concrete advice/examples. For the remainder of this column, let's forget the search engines exist, or say for the sake of...

  5. Global Search Marketing Numbers Are Shocking, Wake up America!

    The main purpose of my column today is to send a wake-up call to anyone who's asleep and doesn't realize the sheer scale of the growth in the global Internet. Note: Many of these numbers were taken from sites such as Internet World Stats.of Global...

  6. How to Configure Analytics for Your Small Business Website

    We'll assume you're using Google Analytics for the rest of this column, but most of the advice will be the same for whichever package you use. How you organize these makes no difference as far as the hard numbers are concerned, but can make a big...